Gucci Bloom is the original white floral fragrance released by the fashion brand Gucci in 2017 and debuted as the first fragrance by Alessandro Michele. This rich floral perfume originated an entire line of Gucci Bloom spinoff fragrances, and the original is still popular and on-trend today. The fragrance unfolds with layer after layer of white flowers, including jasmine, Rangoon creeper and spicy tuberose.